What's a teaser?

The term "teaser" is a shortened version of the "teaser - trailer" that we're all familiar with -- referring to a movie ad, shorter than a longer trailer or preview, that is met to make an audience excited about a coming movie.

Stephanie Palmer, author of Good In A Room, and former Hollywood studio executive, translates the idea of a teaser into a kind of verbal proposition that can be used in many different businesses.  This short video gives you a general sense of her idea, but we'll talk a little more about it in class.

I do recommend her book.  I've ordered it for our library so if it's not there already, it will be soon!

You will probably craft your teaser sentences LAST after you've written the rest of your proposal, because you really have to KNOW your story (idea) in order to craft a good teaser.